Advertising Effectiveness Research
Measure and maximise the true impact of your advertising campaigns
Advertising
Our Approach
Ad effectiveness research involves two key streams: measuring the advertising and audience responses, and assessing whether it achieves objectives like brand growth, behaviour change, or repositioning.
We craft approaches that examine both aspects to isolate impact, and we’re strong advocates of test-and-learn methodologies and experimental designs.
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Curiosity
We immerse ourselves in your world
Curiosity is our superpower. Simply put, we’re advertising nerds.
We stay tuned into the latest theories and developments, always searching for the next game-changing approach.
Our drive for improvement is paired with best-in-class work and a market-leading perspective that informs everything we do. Beginning with an immersion phase, we ensure every aspect of the project is shaped by your context; you won't find off-the-shelf around here.
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Conscience
We have meticulous standards
Methodological design is key to ad effectiveness. Stimulus must be carefully considered, media rotated, and sample structures aligned with media plans. Only then can we truly understand what's going on.
Beyond that, our analytical approach (and account management style) ensures everything is done on time, within objectives, and to a standard we can actively be proud of. From design to output we put conscience into everything we do; remembering the human, and embracing the tech.
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Complexity
We embrace the difficult
We embrace the noise so you don't have to.
Our methodologies stand out for their creative, considered approach, with a commitment to clarity and quality that delivers meaningful results.
You can trust us to know the difference between reach and branding, between impact and influence - and how to use that difference to enhance your work.
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Conviction
We trust what we find
We ensure insights and recommendations are acted upon by delivering findings with conviction—after all, the proof is in the pudding.
Ad effectiveness research is delivered to a mix of clients, media agencies, and creative agencies, so we tailor our insights to help each perform better. Because when creative, media and client decision making is aligned; you get the best results.
Case Studies
With hundreds of advertising effectiveness studies to our name, we’ll show you how ad effectiveness research delivers measurable results.
Capabilities
Our advertising effectiveness studies utilise the latest thinking alongside tried and tested methodologies to measure effectiveness and optimise efficiency.
Whether it's distinctive brand assets, long vs. short objectives, a new campaign or moving forwards... we can help.
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- Ad Effectiveness
- Ad testing
- Advertising Tracking
- AI Language Mapping
- Brand and Ad Tracking
- Campaign Effectivenes
- Compeitive Analysis
- Continuous Tracking
- Creative Development
- Creative Testing
- Customer Insights
- Dip-Based Tracking
- HNW/UHNW Research
- Market Mapping
- Niche-Audience Research
- Pre/Post
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights