From solar panels to client satisfaction, our 2025 Impact Report captures the steps we’ve taken to make a positive impact that lasts.
At Sonder, conscious business has never been a box-ticking exercise.
Becoming a B Corp wasn’t about changing who we are, it was about enshrining the values we’ve always believed in: that doing things ethically is also doing things economically well.
This year’s Impact Report reflects that belief in action.
Highlights from 2025
B Corp community – from hosting a panel at the Festival in Oxford to judging the C4 B Corp Media Awards, we’ve deepened our role in the movement.
Innovation – our Sonder-Bot is just one example of how we’re using technology to make research sharper, faster, and more effective.
Sustainability – with solar panels installed, zero waste to landfill, and a reduction in emissions, we’ve raised the bar on environmental governance.
People-first culture – for the second year running, we’ve been recognised by the Sunday Times as one of the UK’s Best Places to Work, with 96% team satisfaction.
Client impact – 100% satisfaction in our annual study for the fourth year in a row, with clients continuing to reflect how we feel - that we're an extension of their team.
Looking Ahead
Our predicted B Corp re-verification score shows significant improvements across almost every pillar, with gains in governance, environment, community and customer impact. 2026 will see us:
Building environmental OKRs into every role.
Conducting a full supplier audit.
Driving growth to reintroduce bonuses.
Continuing to support purposeful clients and campaigns.
Thank You
This progress belongs to everyone — our brilliant team, our clients, our suppliers, and our partners in the B Corp community.
Together, we’re proving that great research can have impact far beyond insight.
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