As part of our continuing growth trajectory, we’re pleased to have joined a group of like-minded peers across Inflectiv Group.
Over the years we’ve been approached by numerous agency groups, but our ruthless independence and emphasis on work over profit margins meant we never quite found a home. Then Inflectiv came along. Their ambition is not as a traditional holding company, but a consolidated group built around shared systems and common ambition. This allows us to retain our independence, whilst gaining the benefits of a peer-led network of top-tier sister agencies to learn from and collaborate with.
We’re delighted to be become of the burgeoning group and cannot wait to see what the future holds.
For over 20 years, Sonder has delivered insight-led brand, campaign and content research for organisations across multiple sectors. Led by Rupert and Lauren Carter, the agency is recognised for combining analytical rigour with a modern, human-first approach, helping brands build clearer strategy, stronger positioning and more informed decision-making.
At a time when brands are under increasing pressure to deliver measurable performance and clearer strategic direction, the investment expands Inflectiv's capabilities into research and insight, complementing its existing expertise across podcast production, brand strategy, PR, activation and creative communications. – James Rose, CEO Inflectiv Group
Sonder is a full-service agency with expertise in brand, audience and creative research.
Award-winning market research agency for actionable, human-centric insights
